Editing Comcast Center (section)

== Design ==

Robert A.M. Stern's design departs from the postmodern historicism that characterized earlier Philadelphia skyscrapers like the Liberty Place towers. The building's glass curtain wall, organized by subtle setbacks that create a tapered profile, presents a sleek contemporary image appropriate to Comcast's technology-focused identity. The tower rises from a multi-story base that addresses the street at pedestrian scale, connecting to the Pennsylvania Convention Center and integrating with surrounding urban fabric.<ref name="stern">{{cite book |last=Stern |first=Robert A.M. |title=Robert A.M. Stern Architects: Buildings and Projects 2004-2009 |year=2009 |publisher=Monacelli Press |location=New York}}</ref>

The building's most distinctive feature may be its lobby, which houses an LED wall displaying commissioned video art. The wall, visible through the lobby's glass facade, presents rotating content that ranges from abstract imagery to representational scenes. This integration of art and architecture reflects Comcast's media industry identity while creating public amenity accessible to visitors and passersby. The lobby's scale and finish create appropriate introduction to the corporate headquarters above.<ref name="gallery"/>