Editing Tastykake (section)

== History ==

=== Founding (1914) ===

'''Philip J. Baur*** and ***Herbert T. Morris*** founded Tastykake in '''1914''':

'''Origins:***
* Started in Philadelphia
* Goal: Fresher snack cakes
* '''Tasty Baking Company*** official name
* Committed to quality ingredients

=== The Name ===

'''Tastykake*** origin:

* Morris's wife suggested "Tastykake"
* Trademarked name
* Single-word branding
* Became iconic

=== Early Growth ===

Tastykake established its reputation:

'''1910s-1950s:***
* Philadelphia production
* Regional distribution
* Developed signature products
* Built loyal customer base

=== Expansion ===

'''Growth phases:***
* Mid-Atlantic distribution
* Broader Eastern US
* Maintaining Philadelphia identity
* Premium positioning

=== Sale to Flowers Foods (2011) ===

In '''2011''', Tasty Baking Company was acquired by '''Flowers Foods''':

'''The transition:***
* Financial difficulties preceded sale
* Georgia-based buyer
* Some production moved
* Brand maintained

Some Philadelphians mourned the loss of local ownership.