Editing WMMR (section)

== Morning Shows ==

WMMR's morning shows have been particularly influential in Philadelphia popular culture. John DeBella's morning show dominated Philadelphia radio in the 1980s before his famous rivalry with Howard Stern led to Stern's brief Philadelphia presence in the early 1990s. DeBella's eventual departure and return reflected the drama that personality radio generates.<ref name="wmmr"/>

"Preston and Steve," launched in 2005 after the duo moved from rival station WYSP, has become one of Philadelphia's most popular radio programs. The show combines rock music, comedy, contests, and celebrity interviews in a format that has maintained audience loyalty for nearly two decades. Preston Elliot and Steve Morrison have become Philadelphia media celebrities whose influence extends beyond radio.<ref name="wmmr"/>

The morning show format—combining personality, music, and audience engagement—has proven more durable than music-only programming as listeners have migrated to streaming services for on-demand music. The personalities and local content provide what streaming cannot replicate, sustaining radio's relevance in a changing media landscape.<ref name="wmmr"/>