Editing Wanamaker Building (section)

== Christmas Light Show ==

The Wanamaker Building's Christmas light show has attracted crowds since 1956, when the Magic Christmas Tree and accompanying light display were introduced. The show, presented multiple times daily during the holiday season, combines organ music with a light display that fills the Grand Court's upper levels. The production represents one of Philadelphia's most beloved holiday traditions, drawing visitors from throughout the region who make annual pilgrimages to experience the show.<ref name="ershkowitz"/>

The light show has evolved over decades while maintaining its essential character. Updates to technology and content refresh the production without abandoning elements that regular visitors expect. The show's commercial purpose—driving holiday traffic to the store—has not diminished its cultural significance or the genuine enjoyment it provides. The Wanamaker light show demonstrates how commercial activity can create public traditions that transcend their origins.<ref name="gallery"/>