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== Coffee Culture == === Coffee Program === Wawa's coffee is legendary in the region: * '''Fresh-brewed''': Every 30 minutes or less * '''Self-service''': Customers pour their own * '''Variety''': Multiple roasts, flavored options * '''Custom''': Extensive cream, sugar, flavoring options * '''Price''': Significantly cheaper than coffee shops === Coffee Devotion === Regular customers exhibit remarkable loyalty: * Daily (or multiple daily) visits * Strong opinions on specific roasts * Resistance to change in offerings * Coffee as morning ritual Wawa serves hundreds of millions of cups of coffee annually.
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