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{{Infobox LocalBusiness | name = Di Bruno Bros. | image = | image_caption = Di Bruno Bros. cheese counter | type = Specialty food store | address = 930 South 9th Street (original) | neighborhood = Italian Market (original) | coordinates = 39.9357,-75.1589 | phone = (215) 922-2876 | website = https://www.dibruno.com | established = 1939 | founder = Danny and Joe Di Bruno | owner = Di Bruno Bros. Inc. | employees = | hours = Varies by location | products = Cheese, specialty foods, charcuterie | status = Active }} '''Di Bruno Bros.''' is a legendary Philadelphia specialty food retailer founded in '''1939''' by brothers '''Danny''' and '''Joe Di Bruno''' at the [[Italian Market]]. What began as a small cheese stand has grown into one of America's premier gourmet food destinations, with multiple Philadelphia locations and a national reputation. Di Bruno Bros. is especially famous for its '''extraordinary cheese selection'''—over 300 varieties from around the world—and remains a pillar of the Italian Market and Philadelphia's food culture.<ref name="dibruno-official">{{cite web |url=https://www.dibruno.com |title=Di Bruno Bros. |publisher=Di Bruno Bros. |access-date=December 31, 2025}}</ref> == History == === Origins (1939) === '''Danny Di Bruno''' and '''Joe Di Bruno''' opened their shop in '''1939''': '''Beginnings:''' * Sons of Italian immigrants * Started at the Italian Market on 9th Street * Sold Italian cheeses * Served the immigrant community The brothers knew their customers—Italian families who wanted the cheeses they remembered from home. === Early Years === Di Bruno Bros. established itself through quality: '''1940s-1960s:''' * Reputation for authentic Italian cheeses * Personal service and expertise * Knowledge passed from customers and suppliers * Heart of the Italian Market === Expansion of Selection === Over decades, the cheese selection grew: '''Growth:''' * Beyond Italian cheeses * French, Spanish, English varieties * American artisan cheeses * Eventually 300+ varieties Di Bruno Bros. became the destination for cheese in Philadelphia. === Second and Third Generations === The Di Bruno family maintained the business: '''Succession:''' * Younger family members learned the trade * Traditions preserved * Quality standards maintained * Business knowledge passed down === Modern Expansion === Di Bruno Bros. expanded beyond the Italian Market: '''New locations:''' * '''Rittenhouse Square''': Center City presence * '''Comcast Center''': Corporate area * '''Other locations''': Suburban reach * '''Online ordering''': National shipping The Italian Market location remains the soul of the operation. == The Cheese == === The Selection === Di Bruno Bros. carries '''over 300 cheeses''': '''Categories:''' * '''Italian''': Parmigiano-Reggiano, Pecorino, Gorgonzola, fresh mozzarella * '''French''': Brie, Comté, Roquefort, chèvre * '''Spanish''': Manchego, Cabrales, Mahón * '''English''': Stilton, cheddar * '''American artisan''': Local and national producers * '''Specialty''': Rare and unusual varieties === The Expertise === Staff knowledge sets Di Bruno's apart: '''What they offer:''' * Guidance through the selection * Pairing recommendations * Taste before purchase * Cut to order === Famous Cheeses === '''Must-tries:''' * '''Parmigiano-Reggiano''': Aged imported * '''Fresh mozzarella''': Made in-house * '''Sharp provolone''': Aged Italian style * '''Specialty selections''': Ask staff for recommendations === Cheese Care === Di Bruno's staff educate on proper cheese handling: * Storage recommendations * Serving temperatures * Optimal freshness * Pairing suggestions == Beyond Cheese == === Charcuterie === '''Cured meats:''' * '''Prosciutto''': Italian and Spanish * '''Salami''': Multiple varieties * '''Speck''': Smoked prosciutto * '''Specialty meats''': Nduja, guanciale, etc. === Prepared Foods === '''Ready to eat:''' * Sandwiches * Salads * Prepared entrées * Catering options === Specialty Grocery === '''Imported products:''' * '''Olive oils''': Premium selections * '''Pasta''': Artisan varieties * '''Canned goods''': Italian imports * '''Chocolates and sweets''' * '''Vinegars and condiments''' === Gift Items === '''For giving:''' * Curated gift baskets * Cheese boards assembled * Corporate gifts * Holiday specials == Locations == === Italian Market (Original) === '''930 South 9th Street''' '''The experience:''' * Historic location * Open-air market atmosphere * Authentic Italian Market feel * The original Di Bruno's This is where it all started and remains essential. === Rittenhouse Square === '''1730 Chestnut Street''' '''The experience:''' * Larger selection * Prepared foods emphasis * Center City accessibility * Wine and beer === Other Locations === Additional Philadelphia area locations serve: * Suburban customers * Corporate areas * Convenience seekers == The Italian Market Connection == === Heart of the Market === Di Bruno Bros. is central to the [[Italian Market]]: * '''Anchor tenant''': Draws visitors * '''Quality standard''': Others aspire to match * '''Continuity''': Since 1939 * '''Authenticity''': Real Italian Market heritage === Market Neighbors === Nearby Italian Market institutions: * [[Sarcone's Bakery]] * Esposito's Meats * Fante's Kitchen Wares * Claudio Specialty Foods Di Bruno's anchors the specialty food section. == The Experience == === Shopping There === '''What to expect:''' * Take a number at the counter * Browse while waiting * Ask for samples * Get expert guidance === The Staff === '''Knowledge and service:''' * Trained cheese experts * Passionate about product * Happy to educate * Will help you find what you need === Sampling === '''Tasting culture:''' * Sampling encouraged * Try before buying * Especially for cheese * Ask about anything == Cultural Impact == === Philadelphia Institution === Di Bruno Bros. represents: * Italian-American heritage * Food quality standards * Family business tradition * Philadelphia identity === National Recognition === Di Bruno's has earned acclaim: * Featured in food magazines * Television appearances * National cheese awards * Culinary tourism destination === Influence === Di Bruno's influenced Philadelphia's food scene: * Raised quality expectations * Educated consumers * Supported artisan producers * Anchored Italian Market's reputation == Online and Shipping == === National Reach === Di Bruno's ships nationwide: * Full cheese selection * Gift boxes * Specialty items * Careful packaging '''Website: dibruno.com''' === Subscriptions === '''Cheese club:''' * Monthly selections * Curated by experts * Shipping included * Gift options == Tips for Visitors == '''Recommendations:''' * '''Visit the Italian Market location''' for authenticity * '''Take a number''' and browse while waiting * '''Ask for samples*** before buying * '''Get recommendations*** from staff * '''Buy fresh mozzarella*** if it's fresh '''What to buy:''' * Parmigiano-Reggiano (ask to taste for age preference) * Fresh mozzarella (same-day eating) * Sharp provolone (aged) * Whatever the staff is excited about '''Planning:''' * Italian Market location: Tuesday-Saturday best * Rittenhouse: More regular hours * Parking: Street parking or lots nearby * Come hungry: prepared foods available == See Also == * [[Italian Market]] * [[South Philadelphia]] * [[Philadelphia Food Culture]] * [[Sarcone's Bakery]] == References == <references /> == External Links == * [https://www.dibruno.com Di Bruno Bros. Official Website] {{#seo: |title=Di Bruno Bros. - Philadelphia's Legendary Cheese Shop Since 1939 |description=Di Bruno Bros., the iconic cheese and specialty food shop at Philadelphia's Italian Market. Over 300 cheeses, expert staff, and Italian-American tradition since 1939. |keywords=Di Bruno Bros, Philadelphia cheese, Italian Market, specialty food, cheese shop, Rittenhouse Square |type=Article }} [[Category:Markets]] [[Category:Food]] [[Category:Businesses]] [[Category:South Philadelphia]] [[Category:Italian Market]]
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