Editing Wanamaker Building

'''Wanamaker Building''' is a historic department store building on Market Street that houses the world-famous Wanamaker Organ and the Grand Court, one of America's most spectacular commercial interiors. Built for John Wanamaker's pioneering department store and opened in 1911, the 12-story building established new standards for retail architecture and customer service. Though the Wanamaker's department store closed in 1995 and the building now operates as Macy's Center City, the Grand Court, organ, and annual Christmas light show continue attracting visitors who come as much for the architectural experience as for shopping.<ref name="gallery">{{cite book |last=Gallery |first=John Andrew |title=Philadelphia Architecture: A Guide to the City |year=2016 |publisher=Paul Dry Books |location=Philadelphia}}</ref>

== Grand Court ==

The Grand Court constitutes one of the world's great commercial interiors, a five-story atrium rising through the building's center to a skylit ceiling 150 feet above. Marble columns and bronze fixtures create setting of civic grandeur more commonly associated with public buildings than retail establishments. The court functions as gathering place, orientation point, and demonstration of the store's ambitions—a space that announced Wanamaker's as no ordinary retailer. The bronze Eagle statue, a meeting landmark since 1904, anchors the court and provides orientation for generations of Philadelphians who arranged to "meet at the Eagle."<ref name="ershkowitz">{{cite book |last=Ershkowitz |first=Herbert |title=John Wanamaker: Philadelphia Merchant |year=1999 |publisher=Da Capo Press |location=Cambridge}}</ref>

The court's architecture reflects John Wanamaker's belief that beautiful surroundings enhanced the shopping experience and demonstrated respect for customers. This philosophy extended throughout the store, with elaborate departments, customer services, and amenities that created shopping as cultural activity rather than mere transaction. The Grand Court's preservation within the current Macy's operation demonstrates continued recognition of its architectural and commercial value.<ref name="gallery"/>

== Wanamaker Organ ==

The Wanamaker Grand Court Organ, installed for the building's opening in 1911, is the largest fully functioning pipe organ in the world. Originally built for the 1904 St. Louis World's Fair, the organ was purchased by John Wanamaker and expanded over decades to its current size of over 28,000 pipes across six manuals. Daily concerts, played by resident organists, fill the Grand Court with music that demonstrates the instrument's extraordinary range and power. The organ's location within a retail setting is unique; it was conceived as cultural amenity that elevated shopping beyond commercial transaction.<ref name="ershkowitz"/>

The organ requires continuous maintenance to keep its thousands of pipes, mechanisms, and systems functioning. A staff of technicians works constantly to preserve the instrument, which represents irreplaceable cultural heritage as well as tourist attraction. The Friends of the Wanamaker Organ, a non-profit organization, supports restoration and preservation efforts. The organ's survival depends on this ongoing commitment to an instrument that could never be replicated under current economic conditions.<ref name="gallery"/>

== Christmas Light Show ==

The Wanamaker Building's Christmas light show has attracted crowds since 1956, when the Magic Christmas Tree and accompanying light display were introduced. The show, presented multiple times daily during the holiday season, combines organ music with a light display that fills the Grand Court's upper levels. The production represents one of Philadelphia's most beloved holiday traditions, drawing visitors from throughout the region who make annual pilgrimages to experience the show.<ref name="ershkowitz"/>

The light show has evolved over decades while maintaining its essential character. Updates to technology and content refresh the production without abandoning elements that regular visitors expect. The show's commercial purpose—driving holiday traffic to the store—has not diminished its cultural significance or the genuine enjoyment it provides. The Wanamaker light show demonstrates how commercial activity can create public traditions that transcend their origins.<ref name="gallery"/>

== Department Store Legacy ==

John Wanamaker's department store, which occupied the building from its opening until 1995, pioneered retail innovations including the price tag, money-back guarantee, and employee benefits that subsequent retailers adopted. Wanamaker's status as Philadelphia's premier department store reflected both the building's grandeur and the institution's reputation for quality and service. The store's decline and eventual closure followed patterns common to department stores nationwide, as suburban malls and changing shopping habits transformed American retail.<ref name="ershkowitz"/>

The building's transition from Wanamaker's to Macy's preserved its commercial function while inevitably changing its character. Macy's has maintained the Grand Court, organ, and light show, recognizing their value to the building's appeal. The preservation of these elements within a functioning retail operation demonstrates that landmark features can survive commercial transitions when their value is understood.<ref name="gallery"/>

== See Also ==
* [[Center City]]
* [[Beaux-Arts Architecture]]
* [[John Wanamaker]]
* [[Retail History]]

== References ==
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|title=Wanamaker Building - Grand Court, Organ, and Christmas Light Show
|description=The Wanamaker Building houses the world's largest fully functioning pipe organ, the spectacular Grand Court, and Philadelphia's beloved Christmas light show tradition.
|keywords=Wanamaker Building, Wanamaker Organ, Grand Court, Christmas light show Philadelphia, Macy's Center City, meet at the Eagle, John Wanamaker, largest pipe organ, department store
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[[Category:Architecture]]
[[Category:Landmark Buildings]]
[[Category:Retail]]
[[Category:Center City]]