Di Bruno Bros
| Type | Specialty food store |
|---|---|
| Address | 930 South 9th Street (original) |
| Map | View on Google Maps |
| Neighborhood | Italian Market (original) |
| Phone | (215) 922-2876 |
| Website | Official site |
| Established | 1939 |
| Founder | Danny and Joe Di Bruno |
| Owner | Di Bruno Bros. Inc. |
| Hours | Varies by location |
| Products | Cheese, specialty foods, charcuterie |
| Status | Active |
Di Bruno Bros. is a legendary Philadelphia specialty food retailer founded in 1939 by brothers Danny and Joe Di Bruno at the Italian Market. What began as a small cheese stand has grown into one of America's premier gourmet food destinations, with multiple Philadelphia locations and a national reputation. Di Bruno Bros. is especially famous for its extraordinary cheese selection—over 300 varieties from around the world—and remains a pillar of the Italian Market and Philadelphia's food culture.[1]
History
[edit | edit source]Origins (1939)
[edit | edit source]Danny Di Bruno and Joe Di Bruno opened their shop in 1939:
Beginnings:
- Sons of Italian immigrants
- Started at the Italian Market on 9th Street
- Sold Italian cheeses
- Served the immigrant community
The brothers knew their customers—Italian families who wanted the cheeses they remembered from home.
Early Years
[edit | edit source]Di Bruno Bros. established itself through quality:
1940s-1960s:
- Reputation for authentic Italian cheeses
- Personal service and expertise
- Knowledge passed from customers and suppliers
- Heart of the Italian Market
Expansion of Selection
[edit | edit source]Over decades, the cheese selection grew:
Growth:
- Beyond Italian cheeses
- French, Spanish, English varieties
- American artisan cheeses
- Eventually 300+ varieties
Di Bruno Bros. became the destination for cheese in Philadelphia.
Second and Third Generations
[edit | edit source]The Di Bruno family maintained the business:
Succession:
- Younger family members learned the trade
- Traditions preserved
- Quality standards maintained
- Business knowledge passed down
Modern Expansion
[edit | edit source]Di Bruno Bros. expanded beyond the Italian Market:
New locations:
- Rittenhouse Square: Center City presence
- Comcast Center: Corporate area
- Other locations: Suburban reach
- Online ordering: National shipping
The Italian Market location remains the soul of the operation.
The Cheese
[edit | edit source]The Selection
[edit | edit source]Di Bruno Bros. carries over 300 cheeses:
Categories:
- Italian: Parmigiano-Reggiano, Pecorino, Gorgonzola, fresh mozzarella
- French: Brie, Comté, Roquefort, chèvre
- Spanish: Manchego, Cabrales, Mahón
- English: Stilton, cheddar
- American artisan: Local and national producers
- Specialty: Rare and unusual varieties
The Expertise
[edit | edit source]Staff knowledge sets Di Bruno's apart:
What they offer:
- Guidance through the selection
- Pairing recommendations
- Taste before purchase
- Cut to order
Famous Cheeses
[edit | edit source]Must-tries:
- Parmigiano-Reggiano: Aged imported
- Fresh mozzarella: Made in-house
- Sharp provolone: Aged Italian style
- Specialty selections: Ask staff for recommendations
Cheese Care
[edit | edit source]Di Bruno's staff educate on proper cheese handling:
- Storage recommendations
- Serving temperatures
- Optimal freshness
- Pairing suggestions
Beyond Cheese
[edit | edit source]Charcuterie
[edit | edit source]Cured meats:
- Prosciutto: Italian and Spanish
- Salami: Multiple varieties
- Speck: Smoked prosciutto
- Specialty meats: Nduja, guanciale, etc.
Prepared Foods
[edit | edit source]Ready to eat:
- Sandwiches
- Salads
- Prepared entrées
- Catering options
Specialty Grocery
[edit | edit source]Imported products:
- Olive oils: Premium selections
- Pasta: Artisan varieties
- Canned goods: Italian imports
- Chocolates and sweets
- Vinegars and condiments
Gift Items
[edit | edit source]For giving:
- Curated gift baskets
- Cheese boards assembled
- Corporate gifts
- Holiday specials
Locations
[edit | edit source]Italian Market (Original)
[edit | edit source]930 South 9th Street
The experience:
- Historic location
- Open-air market atmosphere
- Authentic Italian Market feel
- The original Di Bruno's
This is where it all started and remains essential.
Rittenhouse Square
[edit | edit source]1730 Chestnut Street
The experience:
- Larger selection
- Prepared foods emphasis
- Center City accessibility
- Wine and beer
Other Locations
[edit | edit source]Additional Philadelphia area locations serve:
- Suburban customers
- Corporate areas
- Convenience seekers
The Italian Market Connection
[edit | edit source]Heart of the Market
[edit | edit source]Di Bruno Bros. is central to the Italian Market:
- Anchor tenant: Draws visitors
- Quality standard: Others aspire to match
- Continuity: Since 1939
- Authenticity: Real Italian Market heritage
Market Neighbors
[edit | edit source]Nearby Italian Market institutions:
- Sarcone's Bakery
- Esposito's Meats
- Fante's Kitchen Wares
- Claudio Specialty Foods
Di Bruno's anchors the specialty food section.
The Experience
[edit | edit source]Shopping There
[edit | edit source]What to expect:
- Take a number at the counter
- Browse while waiting
- Ask for samples
- Get expert guidance
The Staff
[edit | edit source]Knowledge and service:
- Trained cheese experts
- Passionate about product
- Happy to educate
- Will help you find what you need
Sampling
[edit | edit source]Tasting culture:
- Sampling encouraged
- Try before buying
- Especially for cheese
- Ask about anything
Cultural Impact
[edit | edit source]Philadelphia Institution
[edit | edit source]Di Bruno Bros. represents:
- Italian-American heritage
- Food quality standards
- Family business tradition
- Philadelphia identity
National Recognition
[edit | edit source]Di Bruno's has earned acclaim:
- Featured in food magazines
- Television appearances
- National cheese awards
- Culinary tourism destination
Influence
[edit | edit source]Di Bruno's influenced Philadelphia's food scene:
- Raised quality expectations
- Educated consumers
- Supported artisan producers
- Anchored Italian Market's reputation
Online and Shipping
[edit | edit source]National Reach
[edit | edit source]Di Bruno's ships nationwide:
- Full cheese selection
- Gift boxes
- Specialty items
- Careful packaging
Website: dibruno.com
Subscriptions
[edit | edit source]Cheese club:
- Monthly selections
- Curated by experts
- Shipping included
- Gift options
Tips for Visitors
[edit | edit source]Recommendations:
- Visit the Italian Market location for authenticity
- Take a number and browse while waiting
- Ask for samples*** before buying
- Get recommendations*** from staff
- Buy fresh mozzarella*** if it's fresh
What to buy:
- Parmigiano-Reggiano (ask to taste for age preference)
- Fresh mozzarella (same-day eating)
- Sharp provolone (aged)
- Whatever the staff is excited about
Planning:
- Italian Market location: Tuesday-Saturday best
- Rittenhouse: More regular hours
- Parking: Street parking or lots nearby
- Come hungry: prepared foods available
See Also
[edit | edit source]References
[edit | edit source]- ↑ "Di Bruno Bros.". Di Bruno Bros.. Retrieved December 31, 2025